Crowds – Transforming Audiences

When the crowd
becomes the show

Crowds synchronizes smartphones to transform audiences into large-scale visual displays of live light and moving imagery.

Connect with Crowds

Connecting Crowds

Fans are Disconnected

Screens, wristbands and banners are passive. Stadiums are running out of space for sponsorships.
The audience is the largest untapped canvas for brand engagement.

Crowds changes this

It transforms audiences into engaged communities.
Connecting people through light, sound, and motion.

Instant activation
Seamless brand integration
Participation at scale
Unforgettable shared experiences

No hardware. No infrastructure.

How it Works

Organizer:

Design
Studio

Control
Panel

Audience:

Audience
Arrives

Phones
Sync

ARENA
LIGHTS UP

Crowds in Action

Up to 120-minute participatory performance
20+ interactive games and collective audience actions
Live orchestration of audience light, sound, movement, and visuals
Prototype test with 2,000 participants
Patent Pending

Musik Installationen
Army of Love - Nuremberg 2025

Participatory Audio-Visual Choreography
CIRCLES - Stuttgart 2021

About

Crowds is the first product of One Voice, founded by Amir Shpilman, a composer and director with two decades of experience creating large-scale participatory works at the intersection of art, technology, and collective experience.